Little Spoon

Direct-to-consumer kid’s food brand, Little Spoon needed packaging and identity for a new line of aged-up “big kid” products. Illustrated ingredient-inspired characters further establish a system that felt young and playful for kids. I created an asset library of legs, accessories, and facial features for the client to easily mix & match and create varied characters for any future ingredients.

Made at SMAKK Studios
Creative Direction: Danielle Dutile & Raquel Benedict